Marketing 7th Edition

$15.96

ISBN: 9781260087710
Author: Dhruv Grewal, Michael Levy

Comprehensive overview of modern marketing principles and practices
Explores the four Ps: Product, Price, Place, and Promotion
Covers the latest trends in digital marketing and consumer behavior
Includes real-world examples and case studies to illustrate key concepts
Offers insights into market research and strategic planning
Written in an engaging and accessible style for students and professionals alike
Updated with the latest industry developments and best practices
Ideal for students, marketers, and business professionals seeking a solid foundation in marketing

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