Marketing Research 9th Edition
$19.00
ISBN: 9780134895123
Author: Alvin C. Burns, Ann F. Veeck
Product Details
- Marketing Research 9th Edition provides a comprehensive and practical guide to the marketing research process.
- Learn the fundamental principles of marketing research, including problem definition, research design, and data collection.
- Understand how to analyze and interpret data using statistical techniques and data analysis software.
- Explore the various methods of data collection, including surveys, focus groups, and online research.
- Develop skills in report writing, presentation, and communication of research findings to stakeholders.
- Examine the role of marketing research in informing business decisions, including segmentation, targeting, and positioning.
- Stay up-to-date with the latest trends and technologies in marketing research, including big data, social media, and mobile research.
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