Principles of Marketing: A Comprehensive Guide to Modern Marketing Strategies (19th Edition)
$17.58
ISBN: 9780137927104
Author: Gary Armstrong
Product Details
- Master the fundamentals of marketing with this comprehensive guide.
- Learn modern marketing strategies to stay ahead in today’s competitive market.
- Gain insights into consumer behavior and market research techniques.
- Develop effective marketing plans and campaigns.
- Understand the role of digital marketing, social media, and e-commerce.
- Explore ethical and global marketing considerations.
- Stay up-to-date with the latest marketing trends and technologies.
- Enhance your marketing skills and knowledge with this essential resource.
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